Santana motor

History[edit | edit source]

From 1968 Santana began to develop its own versions of the Land Rover Series Models, developing new engines and new models and this close relationship with Land Rover led to the company to change its name from «Metalúrgica de Santa Ana, SA» to «Land Rover Santana, SA» .

Also in the 1960s, Santana entered into an agreement with the British Commer truck manufacturer, and produced Commer-Santana branded trucks.

The Santana Motor Company ended its agreement with Land Rover in 1983 but continued to develop its own range of vehicles which remained visually similar to Land Rover’s Series and Defender range.

The Santana Motor Company began a relationship with Suzuki in the early 1980s when Suzuki bought a 20% stake in the company and from 1986 Santana started to produce licensed versions of Suzuki models such as the Suzuki Jimny/SJ and Suzuki Vitara. Although many of its products like the Santana Series VI/2500 were still visually similar to those of the Land Rover range the company moved even closer to Suzuki in 1991 when Suzuki gained a 49% in the company becoming the majority shareholder. A name change followed to Santana Motor,SA in the same year.

By the mid-1990s Santana’s relationship with Land Rover seemed to have completely ceased as it was now only producing licensed Suzuki models and production of the Santana Series VI/2500; the last Santana with visual similarities to Land Rover’s current utility equivalent — the Defender, ended in 1994. The end of production of the Series VI/2500 was forced by the new owners Suzuki who restructured the company and the production machinery and tooling for the Series VI/2500 was sold to Morattab — an Iranian motor company.

However Suzuki did sign a new license contract with an agreement to produce new diesel engined Santana models. This contract was extended in 1997 to 2006 and eventually Santana’s development of the Land Rover Defender design led to the production of the Santana PS-10. The PS-10 was released as a concept vehicle in 1999, but production of the PS-10 did not actually begin until 2002.

In 2006 Iveco and Santana signed a long-term agreement to co-develop products. The first offshoot of this co-production was the Iveco Massif, a rebadged and restyled version of the Santana PS-10. The Santana produced Massif will go into direct competition with the Land Rover Defender, the direct descendant of the original utility Series Land Rover which spawned the entire Santana Motor Company.

In 2008 Iveco announced that it has signed an option to buy Spanish government owned Santana Motor, depending on the success of Massif.

In 2011 Santana closed the factory and 1,341 people were let go.

Closure and liquidation

With the change of industrial partner from Suzuki to Fiat-Iveco, Santana ended its relationship with Suzuki in 2009 and from that moment it no longer made any Suzuki car under licence. The ending of the partnership with Santana meant that in many countries like Spain, Suzuki no longer provided customer support for cars made by Santana under the Suzuki licence and brand, and directed owners to Santana because it considered them to be Santana cars. This represented a serious problem for owners of many Suzuki models that were exclusively made by Santana (such as the Suzuki Jimny convertible), for which it is now difficult to find parts.

When Santana broke with Suzuki, Suzuki kept the distribution network that had been created by Santana over the preceding decades. From then onwards, Santana was not able to sell the cars that it was manufacturing under its own brand name, nor through its established dealers. Only the access to the commercial network of Iveco would have allowed the company to go on. By 2010, however, sales of the Iveco Massif were not as expected and Iveco decided to end the agreement with Santana.

In 2011 the owner of the company, the Regional Government of Andalusia, decided to close the Santana Motor company and its car factory and 1,341 people were laid off or retired prematurely. From 6,692 cars made in 2007, the company manufactured 1,197 in 2009 and as few as 769 in 2010.

Past models (incomplete)[edit | edit source]

  • Santana Series II 1958-62
  • Santana Series IIa 1962-1974
  • Santana Series III 1974-1979
  • Santana Series IIIa 1979-1983 (a version of the Land Rover Series III with improvements carried out to common flaws of the model by the Santana Company themselves).
  • Santana Series VI (also known as Santana 2500) 1983-1994 (Santana’s answer to Land Rover’s launch of the 90 and 110 range).
  • Santana 1300 Forward Control 1967-1978 (equivalent to Land Rover’s Series IIa/IIb Forward Control).
  • Santana 2000 Forward Control 1978-? (equivalent to Land Rover’s 101 Forward Control).
  • Santana Militar 1969-? (Santana’s equivalent of Land Rover’s military vehicle — the Lightweight).
  • Santana Ligero 1980-? (A civilian version of the Militar).
  • Santana Cazorla 1982-?
  • Santana Anibal / Santana PS-10, the Santana Anibal or PS-10 is built on the basis of the .
  • Santana 300/Santana 350, The Santana 300 and 350 is a copy of the Suzuki Vitara produced under licence. The 300 is a 3-door model, the 350 is a 5-door
  • Suzuki Jimny
  • Santana PS-10
  • Iveco Massif (produced jointly with Iveco,essentially a rebadged and branded PS-10)

Suzuki years

The Santana Motor Company began a relationship with Suzuki in the early 1980s when Suzuki bought a 20% stake in the company and from 1986 Santana started to produce licensed versions of Suzuki models such as the Suzuki Jimny/SJ and Suzuki Vitara. Although many of its products like the Santana Series VI/2500 were still visually similar to those of the Land Rover range the company moved even closer to Suzuki in 1991 when Suzuki gained a 49% stake in the company, becoming the controlling shareholder. A name change followed to Santana Motor, SA in the same year.

Santana 300, based on the Suzuki Vitara

By the mid-1990s Santana’s relationship with Land Rover seemed to have completely ceased as it was now only producing licensed Suzuki models and production of the Santana Series VI/2500 — the last Santana with visual similarities to Land Rover’s current utility equivalent, now sold as the Defender — ended in 1994. The end of production of the Series VI/2500 was forced by the new owners Suzuki who restructured the company and the production machinery and tooling for the Series VI/2500 was sold to Morattab – an Iranian motor company.

In March 1995, Suzuki decided to divest from Santana. Suzuki kept the distribution network under the exclusive name of Suzuki and sold the car factory to the Government of the Region of Andalusia for one peseta.

Nevertheless, the company continued to manufacture new models of cars for Suzuki. Suzuki signed a new licence contract with an agreement to produce new diesel-engined Santana-built models of Suzuki off-roaders. In 1997 this contract was extended until 2006. Additionally, Santana’s continuous development of the Land Rover Defender design led to the production of the PS-10. The PS-10 was released as a concept vehicle in 1999, but production of the PS-10 did not actually begin until 2002.

History

The first Land Rover Santana manufactured in Linares: Series 2 SWB (1961-1974).

Spanish Civil Guard Santana .

The company was founded as «Metalúrgica de Santa Ana, SA» and originally manufactured agricultural equipment. The company was set up with a start up of just 3 million pesetas, following a drive by the Spanish government in 1954 who were offering start-up incentives to local businesses to encourage development in the Andalucia region of Southern Spain. The company decided to expand beyond its original products line and entered into talks with the Rover car company in 1956 in an attempt to get a licensing agreement to build Land Rover Series models in their factory, in a similar way to the Minerva company in Belgium, Tempo in Germany and Morattab company in Iran, all built Series Land Rovers under licence. An agreement was reached in 1956 and production began in 1958 it was licensed to build Land Rover models. The Santana Motor company built Series Land Rovers under licence in CKD form (Complete Knocked Down kits); essentially parts were shipped over from the Land Rover factory in Solihull and the Land Rovers were built up from this ‘kit’ at the Santana factory in Spain.

From 1968 Santana began to develop its own versions of the Land Rover Series Models, developing new engines and new models and this close relationship with Land Rover led the company to change its name from «Metalúrgica de Santa Ana, SA» to «Land Rover Santana, SA». From 1964 until the mid-1970s, Santana also manufactured a Commer walk-through truck for the local market.

Santana PS-10 5-door model

In 1962 the company became responsible for promoting the Santana and Land Rover brands in Central and South American Markets as well as Africa. CKD kits were also supplied to the Moroccan and Costa Rican markets by the company. Because of the harsh working lives vehicles endured in these environments, customer feedback on the range meant that Santana were often far more aware of each model’s failings than the Land Rover company itself was. Because of the tight financial position in this period of British Leyland (which owned Land Rover), Santana’s were often better placed than Land Rover was to deal with these failings. This meant that Santana began to engineer its own solutions to common problems into the models it produced and thus arose a degree of originality in Santana’s models compared to Land Rover’s original products – a trend that led to the company’s position today. Up to the late 1980s the Santana models – supposed to be quickly and cheaply built versions of Land Rover’s own product — often ended up being improved when compared to Land Rover’s own vehicles. For instance, Santana models featured anatomical seats, disc-brakes, turbo diesel engines, taper-leaf springs, coil springs, and civilian-specification Forward Control versions before the Land Rover equivalents and there was even a civilian version of the Land Rover Lightweight called the «Ligero» which was never released by Land Rover.

Land Rover and Santana Motor Company ended their non-competitive agreement with Land Rover in 1983. The newer Land Rover 110 and 90 were, in some markets, directly competing against Santana’s for the first time. Santana’s continued to offer a more robust platform with leaf springs (instead of coil springs found on defender models) and heavier-duty axels.

The two companies continued to share most components and coordinate global sales in certain markets, with Santana continuing to sell to South America, Central America, Spain, and parts of Africa. Land Rover and Santana had a unique relationship with other markets as well, including Iran. Iran was the region’s largest automotive market and the largest in the region for Land Rover. Secondary to sanctions put in place after the revolution in Iran, Land Rover was unable to sell directly to Iran or to Land Rover’s long-time partner in the country, Morattab Khodro. Parts and complete knockdown kits were sold to Iran through Santana.

In 1990 Land Rover and Santana terminated their licensing agreement.

In 1994 Morattab Khodro purchased the entire production line for the Santana 2500 DL and DC range of vehicles.

Suzuki годы

Компания Santana Motor Company начала отношения с Suzuki в начале 1980-х, когда Suzuki купила 20% акций компании, а с 1986 года Santana начала производить лицензионные версии моделей Suzuki, такие как Suzuki Jimny / SJ и Suzuki Vitara . Хотя многие из ее продуктов, такие как Santana Series VI / 2500, все еще были визуально похожи на продукты линейки Land Rover, компания приблизилась к Suzuki в 1991 году, когда Suzuki приобрела 49% акций компании, став контролирующим акционером. В том же году последовала смена названия на Santana Motor, SA.

Santana 300, на базе Suzuki Vitara

К середине 1990-х отношения Сантаны с Land Rover, казалось, полностью прекратились, поскольку теперь компания производила только лицензионные модели Suzuki и производство Santana Series VI / 2500 — последней модели Santana с визуальным сходством с нынешним утилитарным эквивалентом Land Rover, который теперь продается как Defender — закончился в 1994 году. Конец производства Series VI / 2500 был вызван новыми владельцами Suzuki, которые реструктурировали компанию, и производственное оборудование и инструменты для Series VI / 2500 были проданы Morattab — иранской автомобильной компании.

В марте 1995 года Suzuki решила отделиться от Santana. Компания Suzuki сохранила торговую сеть под эксклюзивным названием Suzuki и продала автомобильный завод правительству Андалусии за одну песету .

Тем не менее, компания продолжала выпускать новые модели автомобилей для Suzuki. Suzuki подписала новый лицензионный контракт с соглашением на производство новых дизельных моделей внедорожников Suzuki, построенных на базе Santana. В 1997 году этот контракт был продлен до 2006 года. Кроме того, постоянное развитие Сантаны конструкции Land Rover Defender привело к производству PS-10. PS-10 был выпущен как концептуальный автомобиль в 1999 году, но производство PS-10 началось только в 2002 году.

References[edit | edit source]

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This page uses some content from Wikipedia. The original article was at Santana Motor. The list of authors can be seen in the page history. As with Tractor & Construction Plant Wiki, the text of Wikipedia is available under the Creative Commons by Attribution License and/or GNU Free Documentation License. Please check page history for when the original article was copied to Wikia
  1. ↑ Santana Motors: end of the story
  2. ↑ Land Rover World Magazine July 2005, pg66-72
  3. ↑ http://www.lr-mad.co.uk/santana.html
  4. http://www.webcitation.org/query?url=http://www.geocities.com/guide2landrover/santana.html&date=2009-10-25+23:35:49
  5. Santana Motors chiude, addio anche ai fuoristrada Iveco

Land Rover World Magazine July 2005, pg66-72

История

Первый Land Rover Santana, произведенный в Линаресе: Series 2 SWB (1961–1974).

Испанская гражданская гвардия Сантана .

Компания была основана как «Metalúrgica de Santa Ana, SA» и изначально производила сельскохозяйственное оборудование. Компания была основана с начальным капиталом всего в 3 миллиона песет после того, как в 1954 году правительство Испании предложило стимулы для стартапов местным предприятиям, чтобы стимулировать развитие в регионе Андалусия на юге Испании. Компания решила выйти за пределы своей исходной линейки продуктов и в 1956 году вступила в переговоры с автомобильной компанией Rover, пытаясь получить лицензионное соглашение на производство моделей Land Rover Series на их заводе, аналогично компании Minerva в Бельгии. Tempo в Германии и компания Morattab в Иране строили серии Land Rover по лицензии. Соглашение было достигнуто в 1956 году, а производство началось в 1958 году, и была получена лицензия на производство моделей Land Rover. Компания Santana Motor построила серию Land Rover по лицензии в форме CKD ( Complete Knocked Down kits); в основном детали были доставлены с завода Land Rover в Солихалле, а Land Rover собирались из этого «комплекта» на заводе Santana в Испании.

С 1968 года компания Santana начала разрабатывать собственные версии моделей серии Land Rover, разрабатывая новые двигатели и новые модели, и эти тесные отношения с Land Rover привели к тому, что компания сменила название с Metalúrgica de Santa Ana, SA на Land Rover Santana. , SA ». С 1964 года до середины 1970-х годов Santana также производила пешеходные грузовики Commer для местного рынка.

Сантана ПС-10 5-дверная модель

В 1962 году компания стала отвечать за продвижение брендов Santana и Land Rover на рынках Центральной и Южной Америки, а также в Африке. Комплекты CKD также поставлялись компанией на рынки Марокко и Коста-Рики. Из-за тяжелых условий эксплуатации транспортных средств в этих условиях отзывы покупателей об ассортименте означали, что Сантана часто знала о недостатках каждой модели гораздо больше, чем сама компания Land Rover. Из-за трудного финансового положения в этот период British Leyland (которой принадлежал Land Rover), Сантана часто была лучше, чем Land Rover, чтобы справиться с этими неудачами. Это означало, что компания Santana начала придумывать собственные решения общих проблем в производимых ею моделях и, таким образом, повысила степень оригинальности моделей Santana по сравнению с оригинальными продуктами Land Rover — тенденция, которая привела к сегодняшнему положению компании. Вплоть до конца 1980-х годов модели Santana — предполагалось, что это будут быстро и дешево построенные версии собственного продукта Land Rover — часто оказывались улучшенными по сравнению с собственными автомобилями Land Rover. Например, модели Santana имели анатомические сиденья, дисковые тормоза, турбодизельные двигатели, конические рессоры, винтовые пружины и версии Forward Control гражданской спецификации до эквивалентов Land Rover, и была даже гражданская версия Land Rover Lightweight под названием «Лигеро», никогда не выпускавшийся Land Rover.

Land Rover и Santana Motor Company прекратили свое неконкурентное соглашение с Land Rover в 1983 году. Новые Land Rover 110 и 90 на некоторых рынках впервые напрямую конкурировали с Santana. Сантана продолжала предлагать более прочную платформу с листовыми рессорами (вместо винтовых пружин на моделях Defender) и более мощными осями.

Обе компании продолжали совместно использовать большинство компонентов и координировать глобальные продажи на определенных рынках, при этом Santana продолжала продавать в Южной Америке, Центральной Америке, Испании и некоторых частях Африки. У Land Rover и Santana также были уникальные отношения с другими рынками, включая Иран. Иран был крупнейшим автомобильным рынком в регионе и крупнейшим в регионе для Land Rover. В дополнение к санкциям, введенным после революции в Иране, Land Rover не мог продавать напрямую Ирану или давнему партнеру Land Rover в этой стране, Мораттабу Ходро. Детали и полные комплекты для разборки были проданы в Иран через компанию Santana.

В 1990 году Land Rover и Santana расторгли лицензионное соглашение.

В 1994 году Morattab Khodro приобрела всю производственную линию для автомобилей Santana 2500 DL и DC.

Past models (incomplete)

  • Santana Series II 1958-62
  • Santana Series IIa 1962-1974
  • Santana Commer 1964-197?
  • Santana Series III 1974-1978

    Santana Series III

  • Santana Series III 1978-1983 (a version of the Land Rover Series III with improvements carried out to common flaws of the model by the Santana Company themselves, including a 75-horsepower turbocharged 2.5 Diesel engine).
  • Santana Series IV (also known as Santana 2.500) 1983-1994 (Santana’s answer to Land Rover’s launch of the 90 and 110 range).
  • Santana 1300 Forward Control 1967-1978 (equivalent to Land Rover’s and ).
  • Santana 2000 Forward Control 1978-? (equivalent to Land Rover’s 101 Forward Control, with local bodywork)
  • Santana Militar 1969-? (Santana’s equivalent of Land Rover’s military vehicle — the Lightweight).
  • Santana Ligero 1980-? (A civilian version of the Militar, on the 88-inch chassis).
  • Santana Cazorla 1982-?
  • Santana Anibal / Santana PS-10, the Santana Anibal or PS-10 is built on the basis of the .
  • Santana 300/350, The Santana 300 and 350 is a copy of the Suzuki Vitara produced under licence. The 300 is the 3-door version, the 350 has 5 doors
  • Suzuki Samurai
  • Suzuki Jimny 1999-2009 — the Canvas Top version was only manufactured by Santana
  • Suzuki Vitara
  • Iveco Massif (produced jointly with Iveco, essentially a rebadged and rebranded PS-10) – rebadged and restyled version of the Santana PS-10. In 2010, the sales of the Iveco Massif were not as expected and Iveco decided to stop the agreement with Santana.